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Global Management

Organizational Culture as a tool for managing Strategy

Corporate reports and websites alike buzz with exalted statements about company values and how they are shared across the organization. Tons of gigabytes go into describing how successful companies have strong cultures and what makes their culture strong. When asked, employees invariably state their affiliation to company values.

The truth, however, is that values (what is important to people) are ingrained in the human mind at a very early age. Since we are social creatures, the values of the individual mind are very much shaped by the society where she/he grew up, by the social convention about what is acceptable or not.

To deal with life situations people apply values - mostly the early adopted values of their Culture of origin.


At the workplace people relate to their work, to colleagues and to outside stakeholders. The way they do that is shaped by the practices (what everyone does) that are applied at this workplace.

To deal with work situations people usually stick to practices - because they will quickly go overboard if they don't.

You can not make people adopt values. 

But you can enable them to share practices. 

Our data-driven approach to organizational culture is a diagnostic tool which reveals the actual corporate culture - its strengths, its weaknesses, the real processes that are going on, the gaps in how different organizational levels perceive work, the potential for growth or the early warning signs. We identify practices "as they are" and point to realities, such as:

  • to what extent the company is driven by goals, or by process-conformity

  • whether the organization is successful in its relations with customers, or there is more to get

  • whether innovation is encouraged, or not

  • what motivates employees and how loyal they are to their organization

       to name but a few


And then we go beyond the crucial "so what" question.

We work with clients to define what is the optimum culture they need in order to achieve their strategic goals.

Then we assist them to apply practical levers of change which can modify coporate practices in a way that is actually supporting instead of hindering corporate Strategy.

We are uniquely positioned to command the combined consequences of National and Organizational Culture for global business management.

Who it is for

Download process description

Hofstede global management

Practice shows that not everyone CEO are interested to learn the truth about their organizations. 


There are top managers who realize that all processes have something in common - they are implemented by people. The way people think determines the way they behave which in turn determines success or failure of organizational processes.

Our services are intended for these managers.

  • Top managers who realize that organizational cultrue is a powerful force to be reckoned with, and want to turn it into an effective management tool


  • CEOs involved with strategic tasks who know that if culture is not aligned with strategy it can well drag down the best strategic designs

  • Change agents who are aware that models based solely on experience do not work and need rigorous measurements to support strategic change


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